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How the second line of a “humble brag” is often the better line to use in a social post or press release quote.
Attention content marketers, press release writers, and humble braggers … what are you so “proud” and “honored” about? There’s a better way to say it in a…

Germophobes and introverts, unite! This is our time, right? We’ve been living like this for years. Everyone else is supposed to live in OUR worlds now. Welcome! The tides have changed. We’ve been preparing for this our whole adult lives. Who’s the weird one now? Think...

Allison EngstromAllison Engstrom has been hired as Houck Agency’s new account director. Engstrom comes to Houck Agency from Penn State University, where she spent more than three years as the director of development and alumni relations for the Shenango campus in...

In the coming weeks and months, we’ll likely learn about plans from neighboring community news outlets, TV stations, and business publications for expanding media coverage to fill The Vindicator’s void. [The Vindicator, Youngstown’s daily newspaper, will close after...

Remember in high school when the teacher would pass out tests and you’d hear a collective groan when she announced it was mainly essay questions? While the others complained, you secretly smirked because you knew that was playing to your strengths. That’s the kind of...

As a content creator I cherish the opportunity to get a quick 15-minute conversation with a subject matter expert or an interview with a visionary executive. Because I know that, if done correctly, we can extract some really good material from those interviews and...

We live in a world of convenience. Whether it’s online shopping, ordering food or reading the latest headlines, we want information as quick and easy as possible. The same can be said for video marketing. In an ever-changing landscape, video production and marketing...

By Sean FergusonSocial media was abuzz over the weekend after LeBron James clinched his eighth straight trip to the NBA Finals. The topic at hand: where does LeBron rank in the greatest of all-time? Beauty is in the eye of the beholder. Jordan fans sneer at the...

By Regan O’Hara, Intern and Instagram UserIt’s no secret, young professionals are a booming new demographic of social media users. Attracting this subsection of the population can give an edge to your business and bridge the generational communication gap. This starts...

One of the special memories I have of my dad was when we went to see the high school version of LeBron James play at Beeghly Center against George Junior Republic in 2002, right around the time of the memorable “Chosen One” Sports Illustrated cover. Well, 16 years...