Why content marketing? As the effectiveness of traditional marketing wanes, and the availability of our own publishing channels increases, there’s a need for “good content.” Good content feeds the appetites of your customers and prospects who are doing their own online research for products and services, including seeking the opinions and endorsements of those who’ve already worked with you. We can plan and develop your entire program, or we can work as an extension of your marketing department, writing articles and helping you come up with ideas.
The value of “earned content” has expanded beyond traditional media relations, and we’re right there in the thick of it, getting our clients mentioned in publications – print and online – that their customers are reading. We’re particularly adept at crafting story angles about your business that can both catch an editors’ ear and communicate the nuances about your business that differentiate you from your competitors.
We’re like a freelance writer on steroids. Our years of experience coupled with our low overhead make us a great choice for your copywriting needs. From human interest feature stories to technical marketing literature, you can feel confident putting us in front of your subject matter experts and customers to draw stories out of them that will compel readers to be engaged in your content. We simply love copywriting. And headlines. Did I tell you how much we love to write great headlines?
Social Media Marketing
Notice we didn’t say “social media.” We said “social media marketing.” We see social media as one more place where your customers and prospects are, and most likely there’s a case to be made for your business to be there, too. We can help you develop a strong, engaging presence on social media, and we can certainly help you develop good content to distribute on your social channels.
We have almost 20 years of experience with product promotion, particularly in the b-to-b, healthcare and professional services industries. Let us help you put together some killer product literature that sets your business’ offerings apart from your competitors. We can handle the writing, design and project management from start to finish. Or we can simply do the writing, and work with your designers to bring it to life.
If you're not online do you even exist? The Houck Agency recognizes this critical nature of a company's online presence, and we're able to handle any and all aspects of website copy, design, programming, hosting and troubleshooting, as well as email marketing copy, design and distribution.